Project Overview
Challenge
During my certificate program at Google I was tasked to design a food delivery app for a local restaurant.
As a family-owned business serving the suburb area of Shrewsbury town, UX Locale has built a reputation for offering high-quality, fresh, and flavorful food made with seasonal, local ingredients at reasonable prices. However, the restaurant’s existing ordering process, which relies on customers placing orders through phone calls, has proven to be inefficient and cumbersome, leading to potential lost sales and customer dissatisfaction.
In today’s fast-paced, digital-driven world, customers expect a seamless and convenient experience when ordering food for delivery. The lack of a dedicated food delivery app for UX Locale restaurant has created a gap in meeting these expectations, resulting in missed opportunities to attract new customers and retain existing ones.
Project goals
Develop a user-friendly food delivery app that will save customer’s time on the meal planning and ordering, and helps UX Locale restaurant enhance its overall customer experience, drive increased orders, and strengthen its position in the competitive food delivery market.
Project scope
Develop Food delivery App
Role
UX/UI designer, UX researcher
Team
Self-directed with feedback from the peers
Project duration
Sep 2021- Dec 2021
Responsibilities
User research, ideating, wireframing, prototyping, usability testing
Tools
Figma, Mirro, Adobe Illlustrator, Photoshop